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We all have a primary reminiscence of El Sol .
Mine, late, corresponds to the yr 1985 when he sang “Noi, ragazzi di oggi” on the San Remo Festival, Italy. Luis Miguel then obtained second place in a world competitors, exhibiting that the success of his profession that started 4 years in the past was no accident.
We all have a primary reminiscence of El Sol and that’s the reason the revelations that the Netflix collection has made about his life have brought on a stir, curiosity and hundreds of mentions on social networks, particularly on Sunday nights, when it’s launched each week. one other chapter and we all know slightly extra concerning the drama.
An emblematic character of Mexican widespread tradition who wandered solely on the sting of oblivion has as soon as once more occupy a privileged place in our conversations, on tv packages, in gossip magazines and after all, on the timeline of our social networks.
Just a number of months in the past, when the media talked about Luis Miguel, it was to say cancellations of concert events, labor lawsuits , breach of contracts and even an accusation of plagiarism that arose greater than 18 years in the past.
The singer’s profession appeared to erode between debt, rumors of alcoholism and tinnitus, a typical ailment amongst musicians that causes them to listen to buzzing, regardless that there is no such thing as a exterior sound supply.
Little by little the Sun was setting and the world, detached, watched its decline.
Time for the relaunch
When a product reaches mature age it’s needed to consider a relaunch if we need to keep away from its decline. The pleasure that it may have brought on throughout its introduction stage to the market has been left behind and the battle to maintain it within the shopper’s style is changing into more and more bloody.
The similar factor occurs to singers. His type is carrying out. They cease stunning. They anchor themselves to sure segments of the inhabitants and little by little they start to dwell off the glories of yesterday. If maturity arrives and they don’t seem to be able to reinventing themselves, the approaching decline which means the start of the tip will come.
The premiere of the collection on Netflix appears to be the relaunch of Luis Miguel as a singer and emblematic determine within the historical past of Mexican widespread tradition. Nothing is a casuality. Everything appears to be a part of a beforehand drawn up plan that to this point has labored, additionally offering us with a collection of classes on the factors to think about when relaunching a product.
1. Analyze the atmosphere
One of the primary steps in guaranteeing {that a} product relaunch is efficient is conducting an environmental evaluation. We should examine tendencies, perceive what the competitors is doing, overview the effectiveness of distribution channels and discover a method to attain our potential shopper. Intuition isn’t sufficient: you need to observe, examine and analyze to be as correct as doable.
A number of years in the past it will have been pure for Luis Miguel to promote the rights to his story to Televisa. The firm was a key a part of its success within the Eighties (with multiple appearances by the artist on the Always on Sunday program ) , however right this moment the audiences are not there. Emulating the technique of different collection, Luis Miguel opted for on-demand distribution on the strongest platform available on the market: Netflix.
This seemingly easy transfer generated anticipation and lengthy earlier than the collection premiered, individuals began speaking about it.
2. Define your new positioning
There may be no relaunch with out a change that’s clearly noticeable to the patron. The thought is to protect what has characterised the product for years, however current it in a recent and progressive method. Sometimes it’s a redesign of the emblem, typically a variant on the product itself: new flavors, colours or sizes. Before reinventing it, we should outline very nicely what we intend to attain with the change.
One of the previews of Luis Miguel La Serie reveals the true artist wearing a chic black go well with, strolling via what appears to be his home and with his voice-over saying: “For a long time many individuals have talked about my life, nevertheless it has come The second my reality comes out There are many variations, there’s actually just one. This is my story”.
From the beginning of his career, Luis Miguel had been absolutely secretive about a private life surrounded by enigmas due to the conflictive relationship with his father, his multiple love affairs and the mysterious disappearance of his mother. The media has speculated for more than 40 years about the truth and now it is the same artist who warns us that he is ready to reveal his story.
He is the same singer as always, but with a different face. Hermeticism has been left behind. The new Luis Miguel appears before our eyes vulnerable and ready to show us the wounds and secrets that he has hidden for decades.
3. Captivate those who already know you
Retaining customers who already know you costs five times less than captivating new ones. One of the keys to a successful relaunch is reminding those who once loved you why they did it. Nostalgia is a crucial component of the strategy. Of course, it is about perceiving your product as something new, but based on the appreciation that they once had for you.
It is evident that the main target of Luis Miguel’s series are all of us who grew up with him. Regardless of what we may think of his music, the artist marked an era and immersing yourself in his history is to relive it. Chapter by chapter the series has been confirming episodes in the artist’s life that were previously like legends. The result? We have talked about him again, pitying him for a very complex childhood and youth, under the yoke of a dominating father, the voracious interest of record labels and the absence of a mother about whom we (still) know little.
The search trends for terms linked to the artist (“Luis miguel”, “Mariana Yazbek”, “Luisito rey”) show that the strategy has worked and that interest in the singer has been revived.
4. Deliver on what was promised
A relaunch is meaningless if it fails to convince the consumer that the product has indeed been reborn and that it is not in the dreaded phase of decline that will lead to oblivion. It is not enough to change the image, colors or flavors to modify this perception. The campaign must be accompanied by a real satisfaction that transcends nostalgia. Achieving this is not easy.
The singer has revived interest in his person and his music (the reproduction of his song “Guilty or not” had a rise of 4000% on Spotify after the fourth episode of the collection) and it’s doable that the development will proceed till the tenth of June, when the eighth and final chapter of the collection is launched.
The alternative that the artist has to launch now, in that interval, a brand new report manufacturing that reveals that there’s nonetheless freshness in him is exclusive. Only then may we are saying that the target of its relaunch may have been exploited.
Luis Miguel’s collection on Netflix has fulfilled its mission: to relaunch the Sun, nevertheless it is determined by how lengthy it’s going to proceed to light up the sky.
Source Link – www.entrepreneur.com
source https://infomagzine.com/luis-miguel-and-his-relaunch-campaign/
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